Saudi Ministry of Health Wins Kotler Award for the Best Health Campaign “#Walk30”
Date : 24 February 2025
Venue : Riyadh, Saudi Arabia
The Ministry of Health won the Kotler Award Saudi Arabia for the Best Health and Wellness Campaign “#Walk 30”, which aims to establish a culture of walking as a daily habit and contributes to improving the quality of life and promoting public health. This honor comes as a culmination of the Ministry’s efforts to enhance prevention and improve healthy lifestyles, as part of the health sector transformation program, to achieve the goals of Saudi Vision 2030 in building a vibrant healthy society.
The Ministry of Health stated that “#Walk30”, affiliated with the “live well” initiative, is the greatest initiative in the Kingdom. The number of participants has exceeded 50,000 since its launch in 2019 in all regions of the Kingdom. The initiative focuses on the Saudi community’s commitment to walking for 150 minutes per week to promote a healthy lifestyle. It is also the largest digital health challenge in the Kingdom, as it has gathered more than one million participants through the Sehhaty app.
